Travel Content & Storytelling
01 · VIA Rail
Built VIA Rail’s national travel blog from the ground up, growing it into a popular content destination whose stories were then leveraged across other digital channels to inspire train travel.
I’m a storyteller, producer, editor and content strategist who blends creativity with practical organization. I build engaging, on-brand and strategic content aligned with company goals, as well as the processes that turn concept into reality.
Built VIA Rail’s national travel blog from the ground up, growing it into a popular content destination whose stories were then leveraged across other digital channels to inspire train travel.
From blank page to final delivery: concept, writing, editing, management of design and production.
An online, accessible national event and public consultation portal that expanded reach and public participation.
Meditation content and strategy created by sourcing experts in the field, working collaboratively on scripts, audio and visual design.
The above meditations are available through the BetterSleep app, but require a subscription.
Branded, story-first bilingual and accessible video production.
Telling my own story through storytelling events and a personal Instagram account dedicated to autobiographical comics.
Social Media
A branded social media strategy that engaged, informed, inspired and grew audiences.
Inspiring and entertaining posts increased Instagram followers by 300%.
FacebookCurated Facebook content aligned with audience interests, strengthening engagement and reach.
YouTubeRebranded VIA Rail's YouTube channel and content for quality and brand recognition.